Chillwild blends traditional Chinese herbal wisdom with modern simplicity. Founded in 2024, the brand offers a natural alternative to synthetic supplements through a seamless wellness experience. Inspired by Lichun, the Start of Spring, the Limited Edition Herbal Set symbolizes renewal and balance. The packaging reflects shifting light and shadow, echoing the vitality of nature. Carefully selected herbs rooted in classical formulas are housed in biodegradable, plant based tea bags. A handcrafted bamboo joint cup made with traditional porcelain techniques adds a sense of ritual and elegance.
Created by Zilian(Joy) Li
Honored with the A' Design Award.
Zilian (Joy) Li is aresilient creative entrepreneur and design strategistspecializing inbrand experience, storytelling, and cross-cultural design. Committed tobridging business, culture, and design, she blendsvisual communication, user experience, and strategic brandingto create immersive narratives. Growing up in China and studying inglobal hubs such as Hong Kong, Singapore, and the U.S., she developed a unique perspective that mergesEastern philosophies with modern creative strategies. Throughout her journey, Joy recognized the challenges that creators, entrepreneurs, and artists face in bringing ideas to life due tobarriers in access, strategy, and cross-cultural understanding. Driven by a passion forturning ideas into meaningful experiences, she foundedAmbiWishes, a platform wherebrand identity, design innovation, and storytelling intersect. By integratingstrategic thinking with artistic expression, she helps individuals and brandsnavigate global markets while staying true to their creative vision. She alsoco-founded GlowStar Art Foundation, recognizing the need forgreater artistic representation. The foundation providesmentorship, resources, and global exposure for emerging Chinese and Asian artists, fostering opportunities for creative talents to thrive internationally. Passionate aboutcultural storytelling and international collaboration, Joy is dedicated toamplifying Chinese creative voices on the world stage.
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