Igo is designed to bridge transportation gaps in low income communities by providing an affordable and efficient shared shuttle service. In car dependent cities like Los Angeles, limited public transit restricts job access, increases financial burdens, and hinders social mobility. Through intelligent route optimization and integrated job discovery, Igo enhances commuting efficiency while empowering users with better employment opportunities, promoting economic mobility and social inclusion.
Created by Zilian(Joy) Li
Honored with the A' Design Award.
Zilian (Joy) Li is aresilient creative entrepreneur and design strategistspecializing inbrand experience, storytelling, and cross-cultural design. Committed tobridging business, culture, and design, she blendsvisual communication, user experience, and strategic brandingto create immersive narratives. Growing up in China and studying inglobal hubs such as Hong Kong, Singapore, and the U.S., she developed a unique perspective that mergesEastern philosophies with modern creative strategies. Throughout her journey, Joy recognized the challenges that creators, entrepreneurs, and artists face in bringing ideas to life due tobarriers in access, strategy, and cross-cultural understanding. Driven by a passion forturning ideas into meaningful experiences, she foundedAmbiWishes, a platform wherebrand identity, design innovation, and storytelling intersect. By integratingstrategic thinking with artistic expression, she helps individuals and brandsnavigate global markets while staying true to their creative vision. She alsoco-founded GlowStar Art Foundation, recognizing the need forgreater artistic representation. The foundation providesmentorship, resources, and global exposure for emerging Chinese and Asian artists, fostering opportunities for creative talents to thrive internationally. Passionate aboutcultural storytelling and international collaboration, Joy is dedicated toamplifying Chinese creative voices on the world stage.
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Design Business Directory was founded on the principle that true design excellence cannot be measured by popularity alone. Instead, we believe that the most meaningful indicator of skill, creativity, and professionalism is official recognition by respected international juries who follow transparent, pre-established voting criteria. When a designer, architect, or creative agency enters a rigorous peer review process, one that evaluates submissions against clear quality benchmarks, ethical standards, and innovation requirements, it ensures that any accolades they receive are both credible and deserved and are meritocratic.
Peer-reviewed awards, such as the prestigious A’ Design Award, exist to showcase the very best in design and innovation. The A’ Design Award is judged by a balanced panel of experienced academics, influential press members, and established professionals, all of whom apply a thoroughly documented scoring system. Through this structured method of evaluation, only truly exceptional projects are recognized. This is precisely the level of excellence that Design Business Directory aims to highlight: forward-thinking professionals who have demonstrated mastery in their field according to objective, globally respected criteria.
Because we are committed to presenting only the cream of the crop in design, Design Business Directory accepts listings exclusively from those who have proven themselves in such distinguished competitions. By requiring at least one peer-reviewed award—namely, the A’ Design Award—as a prerequisite for inclusion, we maintain the authenticity and overall quality of the directory. Consequently, to be listed on Design Business Directory, you must have already won the A’ Design Award. This ensures every individual and studio showcased here operates at the highest tier of professional accomplishment, innovation, and credibility.
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