The idea was to create an image that brings all the features of the product through visual elements like the cushion and the foam. Thus giving the sensation of softness that the product needed. The inspiration was the common materials of the day to day. The floating elements bring through the soft and round shapes the sensation of softness and lightness. Even though it was a simple representation, the result was thought of something different from the usuall. The biggest challenge was that through a few elements and textures the sensation the product needed.
Created by Mateus Morgan
Honored with the A' Design Award.
General graphic designer with more than 12 years experience in the market. Specialist in 3D (organic modeling and hard surface) and Design. Owner of a Design Studio recently with two partners, having attended clients such as Vivo, Amanco, C & A and Editora Abril: Superinteressante and Mundo Estranho, offering quality work for large Brazilian clients. I have a lot of knowledge in the footwear industry, where I attended all the biggest brands in the city where I was born, which is known as the national capital of men's shoes.
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