The project was made to show all the features of the product in a fun way by being informative but without being annoying. The purpose was to show the construction of the shoe. The inspiration came through the research about elements that could represent the product, like nature with all the colors and moods. The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling, designers used the software C4D. All the textures were made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations.
Created by Mateus Morgan
Honored with the A' Design Award.
General graphic designer with more than 12 years experience in the market. Specialist in 3D (organic modeling and hard surface) and Design. Owner of a Design Studio recently with two partners, having attended clients such as Vivo, Amanco, C & A and Editora Abril: Superinteressante and Mundo Estranho, offering quality work for large Brazilian clients. I have a lot of knowledge in the footwear industry, where I attended all the biggest brands in the city where I was born, which is known as the national capital of men's shoes.
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