The encompasses simple logo, stationery, coffee cup, and extends to broader brand identity programmes that include interior design detail. These effectively play with colour, form and type, and work in high quality material detail and finishes. Lazard concept built on the meaning of the Lapis Lazuli stone, also known as “Lazard” in Arabic. As the namesake of the stone, known throughout Arab history representing wisdom and truth and sustaining the powerful royal blue color, Lazard Café is a majestic concept specially designed to bring Oman's Arabic taste.
Created by Shadi Al Hroub
Honored with the A' Design Award.
I have over 16 years’ experience in design and communications, including over 7 years of research in branding and advertising specifically. I have won numerous international design awards and designs at the international level. My design experience ranges from creative direction, packaging, branding and Multimedia (both traditional and digital). I worked as a lecturer in creative design in various American universities and as a creative consultant at Leo Burnett, Hilton Worldwide, Jordan Aviation, Royal Falcon, Jordan Duty Free, Samsung, Macdonald, G2000, Hublot, The One, International Trade Center (UN) and various international NGOs such as UNRWA, Global Health Development and USAID. I was a final judge for the Stevie Awards for Creative Communications & International Business Awards where I evaluated DHL, Nivea, Pepsi, Coca-Cola and more big names, I was a final judge for Future Ideas, Adobe Achievements Awards 2018, the A’ design awards, and Grand Jury Panel at Vega Digital Awards where I evaluated Porsche campaign, McCann Stockholm, FOX Networks Group Spain and more. I’m currently Grand Jury Panel at Global Trend Awards 2018 where I evaluated BBC, Jaguar, eBay, Sony pictures, Nike and more.
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