Reefit reimagines shoes as living ecosystems, merging marine biology, computational design, and sustainability. Drawing from the duality of coral structures, the rigid skeleton and the soft, enveloping polyps, the shoe mimics nature’s architecture, offering both protection and adaptability. Inspired by the regenerative properties of coral reefs, this project envisions footwear as a harmonious extension of natural cycles, redefining the relationship between fashion, ecology, and biomimicry.
Created by PEAR & MULBERRY
Honored with the A' Design Award.
PEAR & MULBERRY is a multidisciplinary creative studio specializing in the intersection of design, technology, and cultural narratives. Drawing from expertise in computational design, digital fabrication, and visual storytelling, the studio develops cross-genre projects spanning physical products, digital experiences, and conceptual research. Its work has been featured in international exhibitions, academic publications, and collaborative initiatives with institutions across design, art, and science. Through an iterative and research-driven approach, the studio contributes to dialogues around emerging aesthetics, sustainable futures, and inclusive design methodologies.
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