The concept is Opening the Path, The Honki Way. It defines Honki as Seriousness, as having a clear goal and taking concrete steps toward it. Those who master the structured approach to business development can use it to create new paths. The desire to foster many Honki individuals is represented in the H shaped frame, symbolizing structure, and the logotype, inspired by a factory, representing production. The variable design of the symbol and font reflects adaptability across all industries and fields.
Created by Daichi Takizawa
Honored with the A' Design Award.
Daichi Takizawa is a Tokyo-based art director and graphic designer specializing in logo and visual identity design. He approaches projects from the conceptual phase, focusing not only on visuals but also on strategic planning. His work has been recognized internationally, including the Grand Prix in the J-Startup Logo Design Award by Japan’s Ministry of Economy, Trade and Industry (2018), as well as Gold, Silver, and Honorable Mention awards at Graphis Design Awards 2025 (USA). He is known for designing concise, concept-driven identities that function as long-term assets for organizations.
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