This innovative packaging reimagines Pu'er tea rituals through metric poetry: each 4g compressed brick (echoing four seasons phonetically) becomes a drinkable calendar. By translating grams into seasons via homophonic design, the system embeds cultural heritage into modern rituals. Tactile engagement is prioritized: unboxing the belly band mimics unrolling ancient scrolls, with fingerprint friendly edges inviting rediscovery of China's tea legacy.
Created by Menghao Zeng
Honored with the A' Design Award.
CSD Chushan Design is a full-stack product strategy service brand and one of China's most professional brand power innovation agencies. With "Growth Services" as its core driving force, we leverage Stanford University's Design Thinking methodology - the 7D Creation Method - to help enterprises achieve growth in brand power and product capabilities. Our comprehensive services encompass the entire value chain, including: Strategic Opportunity Insights, Product Pre-concept Exploration, User Empathy Research & Product Definition, Design Definition, Product Development & Implementation, and Brand Marketing. We provide end-to-end solutions that bridge strategic planning to market execution, empowering brands to transform insights into impactful business outcomes.
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