The Zoom exhibition (Museum of Ethnography, Budapest) takes an unconventional approach to the museum’s collection. The content structure is shaped by shifts in viewpoint presenting objects and object masses from new angles. The catalogue attempts to introduce this approach through different graphical and bookbinding-printing solutions. The book’s inner spine features a uniquely generated pattern for each copy which is a reinterpretation of the embroidered motifs typical to Hungarian folk art. The exhibition was designed by art1st Design Studio, lead designer Daniel Taraczky.
Created by Zoltán Berta
Honored with the A' Design Award.
Began his career in the printing industry before shifting his focus to graphic design. In the early 2000s, alongside the rise of the web, he discovered motion design—a field that immediately captivated him. He created title sequences, branding elements, and promotional animations for television networks, later expanding his expertise to film productions by designing screen graphics and faux interfaces. Over time, packaging design and book design also became significant aspects of his work, further broadening his creative toolkit. In recent years, he has started exploring procedural design, an innovative approach that provides effective and unique solutions across various fields.
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