This project reinterprets traditional Chinese patterns by integrating motifs from clothing and ceramics into modern cultural products. The design undergoes deconstruction and transformation, blending heritage aesthetics with contemporary techniques. Using digital processing, laser engraving, and ceramic glazing, the patterns are revitalized with vibrant colors and dynamic forms, preserving traditional craftsmanship while adapting it to modern lifestyles.
Created by Zilong Chen
Honored with the A' Design Award.
My name is Chen Zilong. Currently, I am a doctoral student at the City University of Macau. I graduated with a bachelor's degree from Jingdezhen Ceramic University and a master's degree from Macau University of Science and Technology. During this period, I have won more than 40 domestic and international design honors. In the field of design, he has won numerous awards and his works have won numerous awards in domestic and international competitions. In recent years, it has been selected for the 2nd National Graphic Design Exhibition in 2025 and won the first prize in the 2024 China Packaging Creative Design Competition. At the same time, my work has also won multiple heavyweight awards such as the China Star Design Award, the Paris DNA Design Award in France, the Italian Design Award, and the IDA International Design Award in the United States. In addition, the design works have been selected for multiple exhibitions at home and abroad, exhibited in countries such as South Korea, Thailand, and Japan, such as the China Higher Education Design Competition, the former National University Art Exhibition in South Korea, and the Excellent Design Works Exchange Exhibition among Chinese, Japanese, and Korean universities. Some of the design works have been actually adopted, such as the first prize work for the Zhejiang Tangxing Road logo collection, the logo design of Zhejiang Mechanical and Electrical Vocational and Technical University, and the winning bid for the Meitao Bay brand design. In addition to personal creation, I actively engage in design education and currently work as a teacher in university, cultivating students and helping them win awards in provincial and national design competitions. I specialize in brand design, packaging design, dynamic posters, and cultural and creative design, committed to continuous exploration in the fields of visual cultural communication and design innovation.
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