Shanxi Province is one of the most important cradles of Chinese Baijiu culture. This product comes from Shanxi. The brand originated from the Ming Dynasty in 1529 and has a history and culture of over 500 years. The design inspiration comes from the regional characteristics of Shanxi (such as Taihang Mountains), classical architecture of the Ming Dynasty, and furniture; in color matching, color contrast is used to enhance the brightness and contrast of the box and bottle shapes, creating a visual impact. The design style is antique and brings consumers a kind of Eastern classical beauty.
Created by Sinong Wu
Honored with the A' Design Award.
Sinong Wu, Head of Chengdu Sinong Creative Packaging Design Co., Ltd; Focused on the liquor packaging design industry, with 10 years of work experience; Provide packaging design services and brand consulting services for Chinese famous wines. Sinong Creative has successfully provided design services and brand consulting services for well-known Chinese liquor brands such as Wuliangye, Fenjiu, Luzhou Laojiao, Diaoyutai, and Yongfeng. Sinog Wu has successfully designed products with amazing sales for Chinese Baijiu companies, such as Wuliangye Waizui Baijiu, which accounts for almost half of the sales of Chinese small bottle Baijiu. He has obtained many design patents for clients. In addition, Sinong Wu has also won multiple design awards; For example: London International Design Award (LDA) Platinum Award, International Design Award (IDA, USA), MUSE International Design Award Platinum/Gold Award, London International Creative Award (Licc), Italian A Design Award, etc; Sinong Wu is also a member of the Fujian Graphic Design Association and the Sichuan Graphic Designers Association in China.
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