The Sempoa chair blends traditional inspiration with modern functionality. Inspired by the Japanese Soroban abacus, it features a backrest with moving beads that offer both tactile engagement and a subtle massaging effect. The beads, mounted on stainless steel rods and held by flexible bentwood frames, move with the user's body. Crafted from intersecting solid wood boards, the design balances structured aesthetics with durability, ensuring stability, style, and inviting user interaction.
Created by New Elegant Co., Ltd
Honored with the A' Design Award.
New Elegant is a creative studio with new business model, integrates diverse disciplines and cultures, that marries design thinking and business network across countries. In the current state, serve to provide end-to-end service from furniture design, production, and quality control. Their aim is to increase speed, helping customers reduce lead times using product design database. They do not forget what latest technology are available at present which will be useful to enhance the development of new designs, new way of productions and solutions for their customers.
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