The Flora label design is a visual homage to the awe inspiring landscapes of both northern and southern Chile, capturing the rugged beauty of its mountains, expansive deserts, and the skies that stretch endlessly above. The color palette, inspired by the vibrant hues of sunrises and sunsets, envelops the viewer in a sense of place, evoking the warmth and magic of these remote regions. The golden foil adds a layer of sophistication, symbolizing the vitality of nature. This design tells a story rooted in the Chilean mystique, offering an experience and storytelling.
Created by Ian Wallace
Honored with the A' Design Award.
Ian Wallace is a graphic designer specialized in branding and packaging for the food and beverage industry, including both alcoholic and non alcoholic products. His practice extends across Europe, Asia, the Middle East, and the Americas, collaborating with clients from a wide range of sectors within this field. Throughout his career, his work has received multiple international design awards and recognitions for creativity and innovation. He develops visual identity systems and packaging solutions through a consistent and adaptable methodology that integrates strategy, design, and production, ensuring coherent brand experiences across diverse markets.
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