The design team campaign ingeniously combined bold illustrations with a cheerful atmosphere, aiming to debunk covid-19 myths and promote cat adoption. Research-driven, it uncovered misconceptions, leading to impactful messaging and product line development. Through a vibrant marketing approach and a successful charity bazaar, the campaign not only raised funds but also challenged societal beliefs, fostering a more informed and compassionate community.
Created by Daniel da Hora
Honored with the A' Design Award.
Awarded, speaker and member of the jury at several global creativity festivals, such as Cannes Lions, CLIO Awards, New York Festivals, Ad Stars, One Club for Creativity, London International Awards, Creativepool, A'Design Awards, Cristal Festival, El Ojo de Iberoamerica, among many others. Associate Art Director / Creative Digital Director at Creatto Comunicação (1997 - 2005). Founder and Chief Creative Officer at DH,LO Creative Boutique (2010 - 2020). Professor / researcher at Federal University PB / Brazil 2021 - present days). Member of The International Academy of Digital Arts and Sciences (iADAS); member of The Academy of Interactive & Visual Arts (AIVA); member of Art Director's Club (NY/USA). Mentor and member of the jury for The One Club for Creativity Portfolio Review Educational Program, and The Next Creative Leaders Program. He is also a visual artist, having participated in collective and individual exhibitions in Argentina, Brazil, Ecuador, England, France, and United States. Selected by the international curatorship to take part at the “Salón des Indépendants” in Paris, in celebrations for the 140th anniversary of the event, hosted at the Grand Palais Ephemére, in February 2024. Was the curator of big exhibitions in Brazil, such as He won the “highlight award” from the Francachela collective, for his exhibition at the Queens Library Gallery in New York (USA - 2004), a “revelation award at Galeria Alicia Brandy in Buenos Aires (ARG - 2005), and a highlights at Buzzell Studios Gallery in Sta. Monica (CA / USA - 2017). He has works in private collections in Brazil and abroad. He was coordinator of the assembly group for the Porto Mídia Digital Arts gallery, at Porto Digital, in Recife / PE. He was the curator of the shorts exhibition at the Porto Mídia Visual Arts gallery, presenting exhibitions with multiple disciplines, such as design, photography, animation, visual and musical installations. He was the curator of the exhibition “Recife, The Playable City”, in partnership with Porto Digital and the British Council, and the exhibition “Recife Sem Filtro”, an exhibition of digital photos about the landscape of that city.
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