The brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. The logo, presented in uppercase, symbolized a spirit of continuous innovation and the double letter o represents circular sustainability, signified perpetual renewal. The overall design exudes elegance, representing a pursuit of fashion and quality. The standard font integrates elements of waves and upward motion, shows her respect for nature and ongoing progress. The brand is vibrant, innovative and a leader in both fashion and environmental trends.
Created by ChungSheng Chen
Honored with the A' Design Award.
Prof. Chen holding a Master and Bachelor degree of Industrial Design, he has been an associate professor teaching product design, creative design thinking in University for more than 30 years. Being a practice designer and a university design instructor, he played an active role in creative design industry, with few hundreds of products he had designed and awarded with lots of merits and accolades. He had instructed few hundreds award winning works and projects from students he taught. He also established his own design studio focusing in strategic design thinking, product planning and branding services, helping many SME companies to acquire project funding from government.
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