Dotline has been facing a huge business challenge, which is as same as others in the welfare industry: a shortage of human resources. This identity system design is to inspire a company’s vision to their staff, candidates, and related people. The company’s vision is Social Heroes. Dotline sees all staff who come for help in someone's daily life as heroes. The logo is a graphical symbol of a hero flipping a cloak and moving forward designed from the letters, D+L. As Dotline provides 7 business categories, the logos come in 7 different colors with each business name typed with a brand typeface
Created by Tomohiro Kaji
Honored with the A' Design Award.
Tomohiro Kaji is a former creative director for UNIQLO Co., Ltd. He graduated from Academy of Art University, San Francisco and joined UNIQLO Co., Ltd. in 2008 as the first graphic designer in its communications field. He’s built and managed an in-house creative team contributing global branding projects including HEATTECH and Ultra Light Down product branding, product marketing and digital integraded campaigns. He founded TOMODACHI Ltd. (https://tomodachiltd.com) in 2019, an independent creative agency to create art + strategy for branding, and became its representative director. Tomohiro has opened Kishu-Ann, a renovated villa built in Edo period – about 200 years ago to provide a private stay of classic Japanese experience. (kishu-ann.com)
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