Derived from sustainably harvested natural sap in Japan, Urushi lacquer is applied to bamboo creating an immersive space amongst tree-like forms. Unlike Western culture, where people remove shadows from space, this project intentionally creates shadows as a part of aesthetic beauty. The columns of Urushi can reflect a candle-like light in a dark room, giving off a luminous glow that gives a sense of the depth of darkness. The unique properties of shape and light create an enchanting interplay of light reflections and shadows evoking a microcosmic space reminiscent of nature.
Created by Yu Watanabe
Honored with the A' Design Award.
Through various projects in his career as a Creative Director, Yu became interested in exploring creative approaches to address emerging social and environmental issues. To further develop these ideation skills, Yu completed a MA Material Futures at Central Saint Martins, University of the Arts London, UK. Yu’s research focuses on how design can function to address increasingly complex social issues through the collision of diverse perspectives, materials, technology, culture, design and science while leveraging his knowledge in effective communication from his career in the advertising industry. Through research, Yu is generating new value from both a future perspective and through a problem-solving mindset, and by converting and communicating solutions to society effectively he can contribute to creating real impact towards a better and more sustainable world.
Use the search form below to find award-winning designers, brands, and more on the Design Business Directory.
Design Business Directory was founded on the principle that true design excellence cannot be measured by popularity alone. Instead, we believe that the most meaningful indicator of skill, creativity, and professionalism is official recognition by respected international juries who follow transparent, pre-established voting criteria. When a designer, architect, or creative agency enters a rigorous peer review process, one that evaluates submissions against clear quality benchmarks, ethical standards, and innovation requirements, it ensures that any accolades they receive are both credible and deserved and are meritocratic.
Peer-reviewed awards, such as the prestigious A’ Design Award, exist to showcase the very best in design and innovation. The A’ Design Award is judged by a balanced panel of experienced academics, influential press members, and established professionals, all of whom apply a thoroughly documented scoring system. Through this structured method of evaluation, only truly exceptional projects are recognized. This is precisely the level of excellence that Design Business Directory aims to highlight: forward-thinking professionals who have demonstrated mastery in their field according to objective, globally respected criteria.
Because we are committed to presenting only the cream of the crop in design, Design Business Directory accepts listings exclusively from those who have proven themselves in such distinguished competitions. By requiring at least one peer-reviewed award—namely, the A’ Design Award—as a prerequisite for inclusion, we maintain the authenticity and overall quality of the directory. Consequently, to be listed on Design Business Directory, you must have already won the A’ Design Award. This ensures every individual and studio showcased here operates at the highest tier of professional accomplishment, innovation, and credibility.
Pro Entry
Digital Entry
Smart Entry
Industry Standard Entry
