Fluffy Bread - Design Business Directory

Fluffy Bread

This pet bed redefines quality of furniture for pets, and contributes to a space for harmonious symbiosis of people and pets. The memory foam for human use and the structured velvet fabric lead to a fluffy, soft texture, satisfying the demand of pets for good comfort. The product designed as a sofa of a minimalist, elegant style fully embodies Italian aesthetics, and harmonizes with any home environment, whereby to help pets to feel a part of families and strengthen emotional connection between people and pets.

Created by Chen Liang

25.567 Views

Honored with the A' Design Award.

Chen Liang

PENEFIT = Pet's Benefit, which aims to benefit Chinese pets. It is composed of a core operation team of 100+ people, more than 90% of which are post-90s, of which 40% of the core team members have overseas study experience, 10% of the core team members have the certificate of pet nutritionist, and they are striving hard in the dynamic pet industry. With a young attitude, international vision and professional services, PENEFIT hopes to bring international excellent pet raising concepts and pet products to every Chinese pet raising family.

Chen Liang Creative Domains

Showcase

About DBD

Design Business Directory was founded on the principle that true design excellence cannot be measured by popularity alone. Instead, we believe that the most meaningful indicator of skill, creativity, and professionalism is official recognition by respected international juries who follow transparent, pre-established voting criteria. When a designer, architect, or creative agency enters a rigorous peer review process, one that evaluates submissions against clear quality benchmarks, ethical standards, and innovation requirements, it ensures that any accolades they receive are both credible and deserved and are meritocratic.

Peer-reviewed awards, such as the prestigious A’ Design Award, exist to showcase the very best in design and innovation. The A’ Design Award is judged by a balanced panel of experienced academics, influential press members, and established professionals, all of whom apply a thoroughly documented scoring system. Through this structured method of evaluation, only truly exceptional projects are recognized. This is precisely the level of excellence that Design Business Directory aims to highlight: forward-thinking professionals who have demonstrated mastery in their field according to objective, globally respected criteria.

Because we are committed to presenting only the cream of the crop in design, Design Business Directory accepts listings exclusively from those who have proven themselves in such distinguished competitions. By requiring at least one peer-reviewed award—namely, the A’ Design Award—as a prerequisite for inclusion, we maintain the authenticity and overall quality of the directory. Consequently, to be listed on Design Business Directory, you must have already won the A’ Design Award. This ensures every individual and studio showcased here operates at the highest tier of professional accomplishment, innovation, and credibility.

Get Listed at DBD


Professional Edition

Pro Entry

No Winner Fees

  • All-Inclusive A’ Design Prize (Trophy, Yearbook, Certificate, Gala Night, PR Services)
  • Designed to help promote laureates internationally, create business opportunities & provide media exposure
  • Perfect for enterprises, agencies, professionals, government & NGOs
  • Peer-reviewed & anonymous judging with no contractually obliged winner fees

Digital Edition

Digital Entry

No Winner Fees

  • Cost-Effective version of the professional edition
  • Excludes physical items like trophies, framed certificates, and gala-night invitation, reducing the fee significantly
  • Provides digital deliverables only (logos, digital certificates, etc.)
  • Same rigorous peer-reviewed & anonymous voting process

Vision Edition

Smart Entry

No Winner Fees

  • Flexible & Cost-Efficient "Smart Entry" with minimal up-front costs
  • Winners can add services (press releases, trophies, yearbook inclusion) after results are announced
  • Perfect for emerging professionals or entrepreneurs who value budget control
  • Same peer-reviewed judging but pay only for the extras you actually want
Classic Edition
Classic Edition

Industry Standard Entry

Requires Winner Fees

  • Submit your work for official A' Design Award consideration
  • Automated checks and peer review for each submission
  • Pick the package (Professional, Digital, or Vision) if you prefer no winner fees
  • Winner fees apply to finalize your award status for the Classic Edition