This work is inspired by Italy and everything about Italy: its masquerade balls, its mysteries, its secret societies, its clans and its rich culture. The design sought to reflect mysticism, mystery, and sacred desires. By purchasing this wine, the consumer buys an entrance ticket to a privileged society, to a secret order, the entrance to which is only for the chosen few. The label is made in an original complex shape. The accent is shifted to the right to attract more attention with its asymmetry. This gives more aesthetics and mystique to the whole design concept.
Created by Valerii Sumilov
Honored with the A' Design Award.
For Valerii Sumilov, design is one of the most interesting methods of transforming the external and structural image of the world around us. Even more, without design its transformation would be impossible. It is present in all the domains of our lives, accompanies us from the moment of our birth to the oldest of age. We are born and we die in design. It is present in everything. Our body is the pinnacle of creation, the pinnacle of design. The human is beautiful and perfect. This is true for both our exterior and interior. Everything is well-organized, intertwined, forming a uniform system with various elements interacting between each other. Our dwelling, its decoration, the technology surrounding us, working place, habitat, the world around us – in everything there’s a design, serving as a means to transform the image of the world as well as to order its structure.
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