Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs a wide range of branded content is developed to form a whole new visual communication to help tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.
Created by Yana Okoliyska
Honored with the A' Design Award.
Yana has worked in the field of advertising for more than a decade. Her work has gathered international acclaim from multiple print and online publications and was honored with several international awards. Over the years Yana has gained extensive experience in design and visual communication for advertising and has pushed boundaries with an array of non-standard projects. She has been involved creatively with a large list of local and international brands, among which Audi, Coca-Cola, Henkel, Mattel, Procter & Gamble, Unilever. Her work is characterized by strong concepts, carefully crafted design solutions and cutting-edge visuals with incredible attention to detail. After years of working as lead designer and art director at local agencies Yana decided to step up and take the challenge further. With a strong belief in the power of visual communication and the urge to create an effective and lasting impact over people Yana established her own independent creative studio focused on art direction and content creation for advertising – SQUARED. Located in the city of Sofia and counting with a dedicated and restless team of creatives, SQUARED is able to drive businesses anywhere in the world, surprising with unbounded creativity and bold ideas.
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