Lay's More Belgian Really Impossible - Design Business Directory

Lay's More Belgian Really Impossible

In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay's brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay's launched two new iconic and localized flavors for the Belgian market.

Created by PepsiCo Design and Innovation

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Honored with the A' Design Award.

PepsiCo Design and Innovation

PepsiCo Design and Innovation Creative Domains

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