Shahrokh means the one who has a magnificent face. Shahrokh's general form is inspired by the traditional sitting pattern in Iran and the Middle East. In the past, people in these lands used to sit on the ground and used a kind of ground chair called mukhta for comfort. Shahrokh’s integrated mattress is designed with an eye to mukhta and is separated from the ground level for the possibility of contemporary use. The purpose of designing this chair was to achieve an object that is elegant and charismatic and shows itself in the architectural space.
Created by Sepehr Mehrdadfar
Honored with the A' Design Award.
Sepehr was born in 1986 in Tehran. He studied architecture and graduated with a master's degree in interior design. He has been working professionally in the field of interior design for several years and he has been supervising a group of four architects since 2018 .This group is specialized in designing furniture and lighting. They are among the first designers who design furniture in Iran and have won awards in Iran and abroad. Sepehr is always trying to design objects that evoke an emotion in the audience and give meaning to life in addition to functionality, and are lasting and unforgettable in the human mind.
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