Gamma navigates against the tendencies, the over-simplifying and the human disconnection with the corporate digital world. As Gamma's target audiance is elder and extreamly wealthy, the design is focused in creating a exclusive looking high end brand. Respecting the classic touch points of a antique bank and including the modern facilities of a new one, at user choice. Gamma carries a speech where it is seen more as a brand than as a bank. Like a club, which allows the customers to have a sense of belonging. It uses emotional appeal and unique experiences to generate the desire.
Created by Victor Weiss
Honored with the A' Design Award.
Victor Weiss is a visual branding designer. Apart from the internationally awarded studio that carries his name, Weiss is known for his many contributions to the creative segment, strong core values and well established team. Creator of the first international Visual Identity Community, (A group that carries an outstanding 42 features on Behance) also a speaker on branding workshops in South Africa, Los Angeles, Dubai, and Rio de Janeiro. Weiss believes design is one of the most powerful forces in our lives, whether or not we are aware of it. He thinks design can make companies succeed as well as bad design can contribute to failure.
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