Focus 7 eReader aims at book enthusiasts seeking meaningful aesthetics in their products. Subtle design elements reconnect reader with the pleasure of holding a paper book. Folding a book while reading is a usual gesture; it inspired designers to use this peculiar shape as a visual and tactile trigger to enrich the user's experience. The entire ink-free and plastic-free packaging is made of biodegradable pulp. It is environmentally friendly, and degradable.
Created by WIlliam Volcoff
Honored with the A' Design Award.
I wore several hats for many years: managing my own design agency, doing business development and being the creative director behind each projects, mentoring and training my team while improving my own skills. I served different clients: from luxury power houses to technology start-ups to large scale government funded projects. Very different, and yet very similar: one common denominator during all these years was the need of being creative within a defined budget and, usually tight, time frame. Controlling budget and timeline while being creative is a challenging position where I excel. Since 2016, I also had one foot in the Academic world, supervising the Industrial and Strategic Design section at SIVA (Shanghai Institute of Visual Arts). I worked closely with university to define the design curriculum and organize their teaching content. After 6 years with the university, I felt the need for new challenges and I decided to go back fully into the professional world. In 2018, I launched my own watch brand where I’m fulfilling my needs to design high-quality products and to implement long term brand vision. In 2021, I merged my agency to set-up a new company providing holistic design services: WY&P.
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