Uma is a Hong Kong venture capital company focused on creative economies. Restless chopsticks were designed as a memento object, representing the company's value of investing resources to make a change. The company logo resembles a pulse on a flat line, which was embedded into a flat-lined chopstick. The front part of a chopstick is always lifted up and kept away from the table surface, removing the need for the chopstick rest. The Pulse is designed to always remain sufficiently apart, not to collide, and is functionally valid for picking the food up, down to the most demanding small bites.
Created by Marko Stanojevic
Honored with the A' Design Award.
In design practice for 20+yrs as a cross-disciplinary multi-specialist. Experiencing diverse projects caused a spill-over of skills and thinking methods, gave a wider perspective and resulted with a holistic approach. With that base, developed Zero Design philosophy. Interested in visual storytelling or Narrative Design in all its forms, into cutting-edge technologies from a perspective of using them as a tool in addressing deeper emotional needs of advanced users, marrying them to softer, more profound values. Focused on issues of branding, micro-branding, self-branding, etc. in contemporary and future societies. Since 2007, concurrently with design practice, teaching design in academia.
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