The new design of the Buddy Workwear Manufacture brand creates a fresh, clear appearance. The dark blue presents as the core color the products, letting the colors and photos work. The light blue is the accent and at the same time highlight color of the design. Both colors harmonies around the products, they complement each other like buddies. The new brand name is the core of the new identity: Buddy expresses the new attitude just by reading it. In the design and wording, buddy comes to life: clear, striking colors and straight typography.
Created by Pilotfisch GmbH & Co. KG
Honored with the A' Design Award.
Established in 1999, Pilotfisch is a brand and campaign agency in Germany. International award winning by the quality and excellence of the work done by a team of deep thinking creatives. Pilotfisch works every day on completely different projects but always at eye level with the clients. They work on every project with passion and depth. This creates very strong relationships with the clients. They work for medium-sized companies, They are open to many sectors. They grasp every task, the objective and create solutions and designs that give the exact answer to the task. Consistently high quality from the initial idea to production, from production to campaigning, from the company to the consumer is what distinguishes their work, which is appreciated and praised by customers as much as by partners and service providers. Pilotfisch are convinced that constant development and determination are the right path they have been following for over 20 years and will continue to ensure their excellence. Pilotfisch are best friends with their customers.
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