Moels and Co 528 is a mid modern century inspired wrist watch with a rectangular shaped case and an asymmetric dial which was sectioned according to the golden ratio. The dial is painted with a silver metallic base mixed with a pigment coating that provides a luminous finish and depending on the light circumstances the color of the dial changes creating an effect that is highly attractive. Without frills, complications or needless decorations this design is truly uncommon on today's market.
Created by Betina Greca Menescal
Honored with the A' Design Award.
Betina Menescal is a born Brazilian, undergraduate architecture student at Westminster University in London and when the pandemic put the world in lockdown she put her creativity, focus and determination to teaching herself into the world of watchmaking. Given her personal interest in watches since she was 11, thanks to her father who is a longtime watch enthusiast and a collector, it is not surprising that Betina should have decided to create her own watch brand at age 21. She is heavily influenced by Mid-Century Modern, the Bauhaus and Dieter Rams; she is passionate about designing products that are simple, clean and beautiful.
Use the search form below to find award-winning designers, brands, and more on the Design Business Directory.
Design Business Directory was founded on the principle that true design excellence cannot be measured by popularity alone. Instead, we believe that the most meaningful indicator of skill, creativity, and professionalism is official recognition by respected international juries who follow transparent, pre-established voting criteria. When a designer, architect, or creative agency enters a rigorous peer review process, one that evaluates submissions against clear quality benchmarks, ethical standards, and innovation requirements, it ensures that any accolades they receive are both credible and deserved and are meritocratic.
Peer-reviewed awards, such as the prestigious A’ Design Award, exist to showcase the very best in design and innovation. The A’ Design Award is judged by a balanced panel of experienced academics, influential press members, and established professionals, all of whom apply a thoroughly documented scoring system. Through this structured method of evaluation, only truly exceptional projects are recognized. This is precisely the level of excellence that Design Business Directory aims to highlight: forward-thinking professionals who have demonstrated mastery in their field according to objective, globally respected criteria.
Because we are committed to presenting only the cream of the crop in design, Design Business Directory accepts listings exclusively from those who have proven themselves in such distinguished competitions. By requiring at least one peer-reviewed award—namely, the A’ Design Award—as a prerequisite for inclusion, we maintain the authenticity and overall quality of the directory. Consequently, to be listed on Design Business Directory, you must have already won the A’ Design Award. This ensures every individual and studio showcased here operates at the highest tier of professional accomplishment, innovation, and credibility.
Pro Entry
Digital Entry
Smart Entry
Industry Standard Entry
