The Seeds of Faith - The Design of the Admission Letter for BFU, 2018. The whole set includes an admission letter, a notebook and an enrollment guidance. Four types of the letters illustrate stages of the growth process: Breeding, Germinating, Growing and Flourishing. The letter is colored dark green, with silver and golden dots or seeds. The concept of this design is the power of seeds, the research objects for Beijing Forestry University. College students in BFU are seeds, that, with the cultivation and irrigation, can release power to make important contributions in the future.
Created by Xianming Hu
Honored with the A' Design Award.
Hu Xianming graduated from the Central Academy of Fine Arts. Now he is a teacher in the College of Art and Design of Beijing Forestry University and the deputy head of the Department of Visual Communication Design. He is a member of the French Creative Design Professional Committee, a visual design consultant of the Information Research Institute of the Ministry of Emergency Management, and a mentor of the Kunming Cultural and Creative Industry (design field). He has long been engaged in the research and practice of cultural creative design, brand visual identity design, interactive experience design, urban IP design, etc., with a focus on re-media visual design development and systematic creative visual design.
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