Ston provides you a healthy and mindful break, as an alternative to smoking and drinking. Nosigner named the device Breather, as a reference to the unique mindful experience it provides. Although the structure is similar to an electronic cigarette, by adjusting the flow of air as well as other factors, you can experience something closer to a deep breath. This is the tool to change a harmful break with smoking cigarettes into a healthy one for mentally and physically.
Created by Eisuke Tachikawa
Honored with the A' Design Award.
Eisuke Tachikawa is the head of NOSIGNER, a design firm aiming to create a hopeful future. He has worked on many projects tackling social issues, like climate change mitigation and adaptation, renewable energy, disaster prevention, community revitalization, and more. He advocates “Evolutional Creativity,” which tells the essence of creativity from the natural phenomenon of biological evolution, and this aims to foster innovators in various sectors of industry, academia, and government. This approach won him the prestigious Shichihei Yamamoto Prize, the leading academic award in humanities. Aside from being the chairman of the Benesse Educational Research & Development Institute's "Future of Higher Education" group, Tachikawa is working to spread creative education. As a highly expressive designer of products, graphics, and architecture, he has won over 100 design awards in Japan and internationally, including the Good Design Gold Award, the Design for Asia Grand Award, and the German Design Gold Award. He was also a judge for the Good Design Awards, ACC Tokyo Creative Awards, Design for Asia Awards, and World Architecture Festival. In 2021, he became the youngest president of the Japan Industrial Design Association (JIDA), Japan's oldest national design organization. He contributed to holding the World Design Conference in Japan for the first time in 34 years. In 2023, he joined the board of directors for the World Design Organization (WDO), which is an advisory group for the United Nations.
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