This package design demonstrates the core concept of fine-dining. When you open the box, a chef's greeting card appears first as if you are at the restaurant. The ingredients and manufacturing date are marked on it, conveying the concept. The container is designed with a simple silhouette and natural color, also the neckerchief of the product is a symbol of the authority of chefs. This is a process of leathering, hand-stitching, and engraving logos, all of which are handmade. Through this, it has built a symbolic image of Kuoca.
Created by Minwoo Song
Honored with the A' Design Award.
Minwoo Song is a graphic designer and the founder and director of'studio brick'. He leads a variety of projects with his expertise in graphics, brands and business consulting. He is also engaged in a variety of activities not only in the commercial sector, but also with organizations that pursue the public interest such as public institutions and NGOs.
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