Haci Bekir is one of the oldest brands of the world and has an immense legacy. Although the brand name automatically associates with quality and product satisfaction, it is hard for such an old brand to appeal to the new generation. With the rising popularity of halva in Turkish food trend, the brand wanted to benefit from it and update its halva packaging. The simple but eye-catching patterns and colors of the new designs enable Haci Bekir to expand their reach and brand recognition. The design patterns and colors are both inspired by the three halva ingredients and textures.
Created by Polin Kuyumciyan
Honored with the A' Design Award.
Polin is a freelance graphic designer from Istanbul, Turkey. She has graduated from Rhode Island School of Design in 2011. After graduation, she first worked at Ogilvy and Mather Istanbul and then moved on to Istanbul Foundation for Culture and Arts. In 2014, wanting a change in her career path, she decided to become a freelancer and founded Polin Kuyumciyan Studio. As a freelancer, she mainly gives service in the areas of branding, licensed product design, presentation design, packaging, catalogue, brochure, social media visuals, website and UI/UX design. In 2015, going after her passion for stationery, she also founded PK Design, a brand for stationery products and more. Since then, she juggles in between designing for her customers and for her brand.
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