The V model was designed after a complete rebranding of the company, with the appearance derived from the redesigned logo. The design features sharp motion-oriented lines, faceted surfaces, and characteristic details. The headstock was designed to resemble the pyramid-like silhouette of Mount Rtanj, at the foot of which the company's factory is located. The shape of the side mask is derived from a horse's head. Structural ribs contribute to robustness, graphics follow the dynamics of the form, while orderliness and discipline are addressed by the arrangement of functional details.
Created by Vladimir Zagorac
Honored with the A' Design Award.
Vladimir Zagorac is a product designer based in Belgrade, Serbia. His opus includes projects in the fields of consumer products, electronics, packaging, home and urban furniture. His main field of interest is conceptualizing, structuring and developing products from within. He believes an object form should be thought out and every detail should have a functional reason. He tries to unify universal and timeless aesthetics with smart innovative solutions in every product.
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