The XP Zero is a new type of electric motorcycle, one that discards conventions and defies expectations. Developed without compromise and built with precision, the XP combines cutting-edge design with state-of-the-art technology, representing a new era of motorcycling. The XP Zero doesn’t look like a conventional motorcycle because it isn’t a conventional motorcycle. The XP produces twice the torque of a combustion superbike, and accelerates faster than a supercar. Customisable performance profiles transform the XP from a cruiser on the highway, to a cafe racer in the twisties.
Created by Hugo Eccles
Honored with the A' Design Award.
Hugo Eccles is co-founder and design director of Untitled Motorcycles (UMC). With workshops in San Francisco and London, UMC designs and builds custom motorcycles for individual clients and in partnership with brands including GQ, Ducati, Triumph, Yamaha, Moto Guzzi, Harley-Davidson, and Zero. Eccles is a professional industrial designer, trained at the prestigious Royal College of Art. During his 25 year career he has worked with IDEO, Fitch (Omnicom), Arnell (WPP), Conran, and Native for clients including Alessi, Pfizer, Kartell, Ford, TAG Heuer, Samsung, and Nike. His work spans industries and categories from service design and packaging, to consumer electronics and concept cars. He has won numerous international accolades including Business Week, D&AD and IDSA Awards.
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