As for the creative letter animation, Jin started with the alphabet "A". And, when it comes to the concept step, he tried to see more vigorous moods reflecting on his philosophy which is quite active but organizing at the same time. Along the way, he came up with the conflicting words thoroughly standing for his idea in some way such as align to air which is the title of this project. With that in mind, the animation presents more precise and delicate moments on the first word. On the other hand, this ends up with a rather flexible and loose vibe to manifest the last letter.
Created by Jin Jeon
Honored with the A' Design Award.
Born and raised in South Korea, Jin Jeon is currently a motion designer based in New York City. He is all-round creator handling a wide variety of projects along with 2D, 3D, Conceptualizing, Storytelling, and Directing. As trying to see through any works beyond just beauty of visualization, he makes efforts on defining genuine meaning of them. On top of that, Jin loves creating animation to deliver more dynamic messages over sequences, learning any relevant skills to enhance the level of design pieces, communicating with many other people to broaden his perspective, and appreciating various artist works to get inexhaustible inspiration. He believes what he's into makes himself more develop as a creative artist.
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