Botao Amber Hu is a researcher, designer, and creative technologist. He founded and leads Reality Design Lab, an interdisciplinary research and design lab that focuses on the intersection of philosophy of technology, speculative design, spatial computing, and programmable cryptography. He also serves as a visiting lecturer teaching "Mixed Reality Design" at the China Academy of Art. His primary focus is on developing intercorporeal interactions within co-located mixed reality, advancing democratized education of mixed reality design, and exploring blockchain as a substrate for artificial life. Amber is not only a researcher and innovator in these fields, but also an accomplished designer and creative technologist who established Holo Interactive Inc., the company that operates the lab. With expertise in XR, AI, artificial life, cryptography, robotics, ludology, and media theory, he has collaborated with renowned companies such as Apple, Twitter, DJI, Google, Microsoft, Pinterest, and thatgamecompany. His works have been featured at top conferences such as SIGGRAPH, WWW, CHI, SXSW, and TEDx, and have received accolades including the CHI Best Interactivity Award, the Red Dot Design Award, the iF Design Award, the Webby Awards, and the Core77 Design Award. He holds a bachelor's degree in computer science from Tsinghua University and a master's degree in AI from Stanford University.
Use the search form below to find award-winning designers, brands, and more on the Design Business Directory.
Design Business Directory was founded on the principle that true design excellence cannot be measured by popularity alone. Instead, we believe that the most meaningful indicator of skill, creativity, and professionalism is official recognition by respected international juries who follow transparent, pre-established voting criteria. When a designer, architect, or creative agency enters a rigorous peer review process, one that evaluates submissions against clear quality benchmarks, ethical standards, and innovation requirements, it ensures that any accolades they receive are both credible and deserved and are meritocratic.
Peer-reviewed awards, such as the prestigious A’ Design Award, exist to showcase the very best in design and innovation. The A’ Design Award is judged by a balanced panel of experienced academics, influential press members, and established professionals, all of whom apply a thoroughly documented scoring system. Through this structured method of evaluation, only truly exceptional projects are recognized. This is precisely the level of excellence that Design Business Directory aims to highlight: forward-thinking professionals who have demonstrated mastery in their field according to objective, globally respected criteria.
Because we are committed to presenting only the cream of the crop in design, Design Business Directory accepts listings exclusively from those who have proven themselves in such distinguished competitions. By requiring at least one peer-reviewed award—namely, the A’ Design Award—as a prerequisite for inclusion, we maintain the authenticity and overall quality of the directory. Consequently, to be listed on Design Business Directory, you must have already won the A’ Design Award. This ensures every individual and studio showcased here operates at the highest tier of professional accomplishment, innovation, and credibility.
Pro Entry
Digital Entry
Smart Entry
Industry Standard Entry
