GEELY DESIGN is the innovative design hub of Geely Automobile Group, providing design services for Geely, Geometric, Ruilan, Linker, Gerkrypton, Smart, Lutes, Volvo, British Electric Vehicles and other brands under the Group. At present, modeling design centers have been set up in Shanghai, China, Gothenburg, Sweden, Ningbo, China, and Coventry, UK, bringing together global talents to enable Geely's design, and forming a global innovative design organization with more than 900 people. GEELY DESIGN is responsible for building Geely's future design system, building the latest Geely design language, expanding Geely's global design concept, and creating a travel experience beyond expectations for users. In addition, GEELY DESIGN has a comprehensive, scientific and complete design service system relying on Geely NPDS vehicle development process.
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Design Business Directory was founded on the principle that true design excellence cannot be measured by popularity alone. Instead, we believe that the most meaningful indicator of skill, creativity, and professionalism is official recognition by respected international juries who follow transparent, pre-established voting criteria. When a designer, architect, or creative agency enters a rigorous peer review process, one that evaluates submissions against clear quality benchmarks, ethical standards, and innovation requirements, it ensures that any accolades they receive are both credible and deserved and are meritocratic.
Peer-reviewed awards, such as the prestigious A’ Design Award, exist to showcase the very best in design and innovation. The A’ Design Award is judged by a balanced panel of experienced academics, influential press members, and established professionals, all of whom apply a thoroughly documented scoring system. Through this structured method of evaluation, only truly exceptional projects are recognized. This is precisely the level of excellence that Design Business Directory aims to highlight: forward-thinking professionals who have demonstrated mastery in their field according to objective, globally respected criteria.
Because we are committed to presenting only the cream of the crop in design, Design Business Directory accepts listings exclusively from those who have proven themselves in such distinguished competitions. By requiring at least one peer-reviewed award—namely, the A’ Design Award—as a prerequisite for inclusion, we maintain the authenticity and overall quality of the directory. Consequently, to be listed on Design Business Directory, you must have already won the A’ Design Award. This ensures every individual and studio showcased here operates at the highest tier of professional accomplishment, innovation, and credibility.
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