Deyin Zhang - Design Business Directory

Deyin Zhang

Deyin Zhang is currently a joint PhD student at King's College London, a PhD student at Zhejiang University's School of Computer Science (China), and an outstanding undergraduate alumnus of Chongqing University (China). Deyin Zhang has awarded 2024 China Design Industry Top 100, the first time as a student to win the Top 10 Design Rising Stars (2024), China's first batch of intermediate user experience designers (2021), China's IDC ‘WUWEI’ Young Creative Talent (2023), China National Scholarship, Tencent Scholarship, Jiang Zhen Scholarship, Provincial Self-Reliance Advanced Individuals. Deyin Zhang’s main research areas are product innovation and user experience innovation, interface design and development, and large language model assisted design research, etc. He has published 15 papers and academic monographs. He has published 15 papers, 2 academic monographs and 1 national first-class undergraduate textbook. Deyin Zhang’s 4 works have been exhibited in international famous design exhibitions/weeks; won 28 famous design awards (including 19 first author awards), including German Red Dot Award, Italian A Design Award, European Product Design Award, American New Concept Art Design Award Gold Award, China Design Intelligence Award; participated in a number of national projects and enterprise innovation and design projects as a core member; won 5 national patents, and 2 personal design works have been collected by the Academy. 2 personal design works are collected by the school of arts. In the past 3 years, Deyin Zhang has won design honours in international arenas such as the World Industrial Design Conference (WIDC) and the China Industrial Design Week. 5 times he has lectured or released his innovative design achievements in the International Industry-University-Research Cooperation Conference, the 15th China Industrial Design Week and other occasions.

Deyin Zhang Creative Domains

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About DBD

Design Business Directory was founded on the principle that true design excellence cannot be measured by popularity alone. Instead, we believe that the most meaningful indicator of skill, creativity, and professionalism is official recognition by respected international juries who follow transparent, pre-established voting criteria. When a designer, architect, or creative agency enters a rigorous peer review process, one that evaluates submissions against clear quality benchmarks, ethical standards, and innovation requirements, it ensures that any accolades they receive are both credible and deserved and are meritocratic.

Peer-reviewed awards, such as the prestigious A’ Design Award, exist to showcase the very best in design and innovation. The A’ Design Award is judged by a balanced panel of experienced academics, influential press members, and established professionals, all of whom apply a thoroughly documented scoring system. Through this structured method of evaluation, only truly exceptional projects are recognized. This is precisely the level of excellence that Design Business Directory aims to highlight: forward-thinking professionals who have demonstrated mastery in their field according to objective, globally respected criteria.

Because we are committed to presenting only the cream of the crop in design, Design Business Directory accepts listings exclusively from those who have proven themselves in such distinguished competitions. By requiring at least one peer-reviewed award—namely, the A’ Design Award—as a prerequisite for inclusion, we maintain the authenticity and overall quality of the directory. Consequently, to be listed on Design Business Directory, you must have already won the A’ Design Award. This ensures every individual and studio showcased here operates at the highest tier of professional accomplishment, innovation, and credibility.

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