Samantha Chijona Garcia - Design Business Directory

Samantha Chijona Garcia

Samantha Chijona is a young Cuban-Spanish Costume designer and Art director. Grown in Habana, she graduated in 2016 from the Complutense University of Madrid in the Design degree and she also has taken courses at The Saint Martins school of arts and the Instituto Europeo di Design. She has been working in Art and Wardrobe Departments at films, advertising, and theater, leading groups in national and international projects since 2012. Some of them are Chanel Cruise 2016, ‘‘Vientos de La Habana’’ by Felix Viscarret, ‘’Insumisas’’ by Fernando Perez, ‘’ Un traductor’’ by Barriuso brothers, and the most recent project by Olivier Assayas, ‘’Cuban Network’’, with Penelope Cruz, Edgar Ramirez, Wagner Moura among others. She has been studying and researching about Cuban fashion history, seeing the evolution, transformation, and loss of the textile and fashion industry within the revolution process. Through the cinema, she is trying to give to the Cuban people the opportunity to use, consume and enjoy Cuban design, creating a new industry that generates a lot of employment involving the experiences and specialties of the old ones while joining them to a new generation.

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Design Business Directory was founded on the principle that true design excellence cannot be measured by popularity alone. Instead, we believe that the most meaningful indicator of skill, creativity, and professionalism is official recognition by respected international juries who follow transparent, pre-established voting criteria. When a designer, architect, or creative agency enters a rigorous peer review process, one that evaluates submissions against clear quality benchmarks, ethical standards, and innovation requirements, it ensures that any accolades they receive are both credible and deserved and are meritocratic.

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