Nontawat Charoenchasri founded DUCTSTORE the design guru Co., Ltd. in 2001 at the age of 27, with a vision that everything the studio creates — from architecture and graphic design to installations — is a designed “product.” Embracing a multidisciplinary approach, he set out to break away from conventional design. To distinguish architectural work from communication design, he launched a second studio, THE OTHERS Co., Ltd., in 2016. He later introduced IAMEVERYTHING, a high-end print magazine sent free to top Thai creatives — a bold move in an increasingly digital world. Drawing on his experience as creative director of Wallpaper Magazine (Thai edition), Nontawat now leads a team that delivers bold, integrated work across 2D, 3D, and hybrid platforms.
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Design Business Directory was founded on the principle that true design excellence cannot be measured by popularity alone. Instead, we believe that the most meaningful indicator of skill, creativity, and professionalism is official recognition by respected international juries who follow transparent, pre-established voting criteria. When a designer, architect, or creative agency enters a rigorous peer review process, one that evaluates submissions against clear quality benchmarks, ethical standards, and innovation requirements, it ensures that any accolades they receive are both credible and deserved and are meritocratic.
Peer-reviewed awards, such as the prestigious A’ Design Award, exist to showcase the very best in design and innovation. The A’ Design Award is judged by a balanced panel of experienced academics, influential press members, and established professionals, all of whom apply a thoroughly documented scoring system. Through this structured method of evaluation, only truly exceptional projects are recognized. This is precisely the level of excellence that Design Business Directory aims to highlight: forward-thinking professionals who have demonstrated mastery in their field according to objective, globally respected criteria.
Because we are committed to presenting only the cream of the crop in design, Design Business Directory accepts listings exclusively from those who have proven themselves in such distinguished competitions. By requiring at least one peer-reviewed award—namely, the A’ Design Award—as a prerequisite for inclusion, we maintain the authenticity and overall quality of the directory. Consequently, to be listed on Design Business Directory, you must have already won the A’ Design Award. This ensures every individual and studio showcased here operates at the highest tier of professional accomplishment, innovation, and credibility.
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